Norgard
WHOOP

WHOOP#31

Consumer HealthWearablesFitness
$58.40 4.1%per share
$86.43$72.42$28.03$17.521st Apr7th Apr15th Apr23rd Apr29th Apr

About

WHOOP makes a screen-free wearable fitness and health band, sold via membership, that continuously tracks strain, recovery, sleep, and other biometrics.

From X

Joe Pompliano
Joe Pompliano@JoePompliano

Rory McIlroy is an investor in Whoop, wears one of the company's wristbands while playing, and allows the brand to share his data periodically. Here are some of his Masters highlights: • 24,000+ steps on Sunday • 91,000+ steps during the tournament Rory's heart rate spiked to 135 BPM during his tee shot on 18, dropped to 121 BPM during his approach shot, fell further to 105 BPM during his winning putt, and then jumped back up to 150 BPM during his celebration. His resting heart rate for the week was 47-49 BPM. Rory says he follows a strict routine during the PGA Tour season to ensure proper rest and recovery: • No caffeine after 2 PM • Last meal at least 2 hours before bed • Magnesium and theanine for sleep quality • Blue-light-blocking glasses in the evening • Sauana or Epsom salt bath when available • Cool room temperature for sleep He follows the same three-hour routine before every round: arrive at the course → warm up in the gym → eat breakfast → hit balls on the range → putting green. Rory says he believes his focus on longevity will help him play another 10+ years at a high level, and his physiological age on Whoop is now 1.5 years younger than his actual age. Plus, it turned out to be a pretty good investment. Rory initially invested in Whoop in 2020 when the company was valued at $1.2 billion. While we don't know exactly how much he invested, Whoop recently raised another round at a $10.1 billion valuation. That's an 8.4x multiple in five years. Not bad, not bad.

sid
sid@immasiddx

Google just launched the Fitbit Air. $99 and no subscription needed. It is so over for WHOOP. 😭 https://t.co/tdGc9yl7SG

Dan Go
Dan Go@CoachDanGo

I wore an Apple Watch, Whoop, Oura, and Fitbit Air at the same time for a week. I expected the data to be similar but did not expect this. Here's what every wearable owner needs to know: https://t.co/poWZKyOxSi

Rjey
Rjey@RjeyTech

If you bought a Whoop, I feel sorry for you. Google’s Fitbit Air just made it look silly - $100 one time payment vs Whoop’s $199–$359/year forever - Free tier actually works HR, sleep, SpO2, HRV, recovery, no paywall - Optional $10/mo for Gemini Health Coach (vs Whoop where the sub is mandatory) - Gemini analyzes meal photos, not just biometrics. Whoop can’t touch that - Conversational health AI ask questions like why was I tired Tuesday?and get a real answer - Open data platform Apple Watch, Garmin, third-party data all flow into Google Health - 7-day battery, 5-min quick charge = full day -Whoop just got a $10B valuation… and Google undercut them by 50% on day one

Niall Horan
Niall Horan@NiallOfficial

Delighted to join the @WHOOP family !

Will Ahmed
Will Ahmed@willahmed

It’s called a whoop. It does not include a microphone, GPS, or cellular capability of any kind and has long been on the NSA approved PED list. Given today’s performance, it’s likely she had a green recovery, low RHR, and high HRV.

News

Polls

Will WHOOP IPO before the end of 2027?

Yes 52%No 48%

Founders

Will Ahmed
Will AhmedFounder & CEOFounded WHOOP in 2012 as a Harvard student-athlete; serves as CEO.
John Capodilupo
John CapodilupoCo-founder & former CTOCo-founder of WHOOP who served as chief technology officer building its analytics platform.
Aurelian Nicolae
Aurelian NicolaeCo-founder & Chief Hardware EngineerCo-founder of WHOOP leading hardware engineering for its wearable devices.