Shein is a global fast-fashion e-commerce company, legally headquartered in Singapore and founded in China, that sells ultra-cheap, on-demand apparel and accessories to shoppers in more than 150 countries. It pioneered a data-driven, small-batch manufacturing model that launches thousands of new low-priced styles daily, sold mainly through its mobile app. The company has repeatedly delayed a high-profile IPO amid regulatory and supply-chain scrutiny, shifting its listing plans from New York to London and, most recently, Hong Kong.
Reclusive, camera-shy entrepreneur who founded Shein's predecessor Sheinside in Nanjing around 2011 and built it into the world's largest fast-fashion retailer.
Key leaders
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Sky Yangtian Xu
Chairman and Chief Executive Officer
Co-founder of Shein who is serving as chairman and leading the company’s IPO-related investor roadshow.
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Molly Miao
Chief Operating Officer
Shein’s chief operating officer, responsible for day-to-day operations and global expansion.
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Maggie Gu
Chief Product Officer
Shein’s chief product officer, focused on product innovation and market adaptation.
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Tony Ren
Chief Supply Chain Officer
Shein’s chief supply chain officer, overseeing supplier ties, supplier software use, cross-border shipping, public affairs, and corporate responsibility.
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Donald Tang
Senior Adviser
Shein’s executive chairman who stepped down and is moving to a senior adviser role as the IPO nears completion.
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Leigh Gui
Chief Financial Officer
Shein’s chief financial officer, listed on Shein’s leadership org chart.