Whatnot
Top 100
Illustrative curve — no price history on file for this company.
Funding
Raised a $225M round on Oct 28, 2025, bringing the total raised amount to $968M.
Returns Calculator
A $10,000 investment at Series C round (2021) would today be worth:
$76,667
7.7×the original amount
Illustrative · based on reported post-money valuations
Top posts
Katie Roof
@Katie_Roof
Scoop: LA-based Whatnot looking to raise at ~$20B valuation. The live video shopping business is a rare consumer company commanding a premium valuation these days. https://t.co/FkBA7izULP
MrBeast
@MrBeast
After our new video Whatnot shot up to number 3 on the App Store 😮 https://t.co/QvxnOkUf9G
Dale Earnhardt Jr.
@DaleJr
My card collecting friends told me not to get on whatnot and I shoulda listened.
Jack
@Jackkk
Logan Paul reveals he invested in Whatnot when it was worth $90M, it was recently valued at $11.5 BILLION Logan Paul is up over 127x on his investment https://t.co/83YBNvSeCy
Peak Hobby
@PeakHobby
My Exclusive Interview with the Owner of the currently 1 & only in existence Mew RGB from 30th Celebration @Akaneco_2323 Note: Buyer name in whatnot video matches whatnot user and I have confirmed the user Tell me about yourself: I am a French businessman who has collected since 2012 and have a large collection of French and Japanese Pokemon cards What’s your current chase in the set? Jirachi Do you think the Mew is real? If it’s real, I don’t know well I will see when I receive the card in my hand. I will know very fast if they are fake or not. My concern is why only Binders? Binder collection is supposed to be released in October. It’s not the first product being released Have you bought from this streamer before? No Is this (30th Binder Collection) the only one you bought? Yes, but I have been contacted by others who are offering only binder collections for sale. No other products Are you planning to keep, grade or sell the Mew? Complete a Master set and sell dupes. Received offers of $40k-$70k for the Mew so need to think about it
NiFe WARS
@NiFeWARS
The NiFe WARS Metal Trading Card Box Sets just SOLD OUT in under 60 seconds! 🔥 We’re thrilled our community is loving these and adding them to their collections. Snagging a box set was tough, but if you missed out you can still build a full set by grabbing singles on our @Whatnot and @eBay live shows. And if you’re hunting that elusive Bella Rachlin sketch card… keep an eye on the secondary market!
Latest news
Public companies tied to Whatnot
About Whatnot
Whatnot is a livestream shopping marketplace where sellers host live video auctions and shows to sell collectibles, trading cards, sneakers, fashion, electronics and more. Founded in 2019 and headquartered in Los Angeles, it has grown into the largest live shopping platform in the U.S. and Europe, with more than $6 billion of items sold in 2025 and over one billion cumulative orders reached by mid-2026.
Whatnot on video
20:24The rise of live online shopping (Whatnot's Grant LaFontaine)
Rapid Response · Interview
23:39Grant LaFontaine (Whatnot) & Dalton Caldwell (YC)
Startup Grind · Interview
20:06How Whatnot's Winning With Live Shopping | Inc.
Inc. · Feature
32:34How to Build an $11B Empire Selling Funko Pops | Whatnot CEO
TBPN · Interview
Founders
Grant LaFontaine
Co-founder & CEO
Y Combinator and Forbes 30 Under 30 alum who held product roles at Google, YouTube and Facebook before co-founding Whatnot in 2019 to turn collectors' passions into live commerce.
Logan Head
Co-founder & CTO
Former senior product manager at sneaker marketplace GOAT who co-founded Whatnot in 2019 and leads its engineering and technology as chief technology officer.
Key leaders
Recent hires
Tullie Murrell
Head of Applied AI Research
Previously at Shaped · Remote (US-based, Shaped team is distributed; Whatnot HQ Los Angeles)
Joined Jul 2026
Sabrina Albert (Wu)
Data & AI leadership team member, co-founding Applied AI Research group
San Francisco Bay Area (remote; joining Whatnot Data & AI leadership)
Joined Jul 2026
Tia Sherwood
Head of Brand Campaigns
Previously at Liquid Death · Los Angeles Metropolitan Area
Joined Jun 2026
Tom Slobodnik
Head of Information Technology
Previously at Block · San Francisco, California, United States
Joined May 2026
Julia Rudlin
Director of Product
Previously at Venmo · United States
Joined Jul 2026
Keith Lehmann
Director of Engineering, Data Platform
Previously at DoorDash · Dallas-Fort Worth Metroplex
Joined Jul 2026